Skip to content
Media Assembly
Media Assembly logo
Customer story

Media Assembly & GitHub

Media Assembly is a fast-growing, modern media agency that provides brands with innovative media solutions powered by sophisticated planning and buying technologies. Headquartered in New York, with nearly 500 creative minds and advertising technologists in offices across the U.S., Media Assembly provides a new breed model that unlocks true value for clients. They are also a member of the MDC Partners family.

A modern work environment, powered by GitHub

While the technical team at Media Assembly is comprised of 20 engineers in one of the company’s four U.S. offices (with some work outsourced to Europe), the entire product organization has embraced the concept of asynchronous work. Engineers, Product Managers, Data Scientists, Analysts — even Designers use GitHub at Media Assembly. The company also uses GitHub as a communication tool between teams.

The idea to switch to GitHub originated with the Engineering team. Media Assembly wanted an online repository where we could share code versions seamlessly, but also ideas on how to improve the code, said Stella Voutsina, EVP of Digital Operations, Data, and Technology. We also wanted to observe online collaboration between Engineers and Data Scientists, to understand how using GitHub could improve their productivity.

Media Assembly employees

Collaboration and creativity without sacrifices

Although the company was not using Git previously, the close connection to open source workflows made GitHub an appealing solution. We are pro-open source, and we like the concept of social sharing, Stella commented. Our mission is for Media Assembly to use GitHub for all teams — not just engineering.

The benefits of using GitHub extend beyond optimizing workflows with GitHub Flow. With asynchronous communication, collaboration happens in real time, allowing Media Assembly developers to build algorithms quickly without sacrificing innovation.

According to Stella, we want our people to collaborate, but also be proud of the work they produce. Coding is a creative process and we count on GitHub to provide the flexibility our team needs to be as innovative as possible.

Efficient production leaves more time for innovation

With a seamless and straightforward transition to GitHub, it wasn’t difficult to steer developers toward the new system — less time wasted on administration meant they had more time to work on Media Assembly’s main code base. Switching to GitHub has had other positive impacts on Media Assembly’s employees. We’ve become more careful and methodical in managing our code, Stella said. And I would add that we are more respectful of everybody’s input towards our product development process.

GitHub is a transformative tool for our business. It enables us to be faster and more effective within our engineering team, concluded Stella. Most importantly, GitHub helps us build products we could not build before.

  • Industry

    Media

  • Company size

    500+

  • Location

    New York, NY

Bring GitHub to work

From flexible hosting to data‐powered security, get everything your team needs to build at their best.

What will your story be?

Start collaborating with your team on GitHub

Team

Essential management and security for small teams

  • Everything included in Pro
  • Team access controls
  • 10,000 Action minutes/month
  • 2GB of GitHub Packages storage
  • GitHub Security Advisories

$9 per user/month

Continue with Team

Enterprise

Security, compliance, and flexible deployment for enterprises

  • Everything included in Team
  • SAML single sign-on
  • 50,000 Action minutes/month
  • 50GB of GitHub Packages storage
  • Advanced auditing

Want to use GitHub on your own? Check out our plans for individuals

You can’t perform that action at this time.